Mail People, Not Market Segments
Tailor your direct marking to best fit each individual customer.
23% More Sales
Old Fashion Candy mails catalogs to schools to market their fundraising candy. Using machine learning, we developed a system that predicted the individual probability each teacher would order based on the characteristics of the person, the school, and past order histories. Old Fashion Candy can now mail individual teachers based upon their likelihood to order. This system increased sales without additional mailing costs. This turned a company with declining sales into one with 23% more sales from their prospect catalog mailings.
Artificial Intelligence
Machine learning finds complex patterns in Big Data to optimize your business.
Identify your potential customers from big data to increase the effectiveness of your direct marketing efforts. Get individualized scores for each customer based on their conversion chance.
Understand how your customers are different and recommend the right product to the right customer. Increase up-sell possiblities by identifing what they want.
AI can understand natural language and respond in a human manner. Custom AI can communicate with customers, take orders, and answer questions about your product. Let AI take care of your customers through voice calls, text, or their favorite messaging app.
Finding the right price to quote your customer can make or break a sale. Using artificial intelligence, Inquisitive Machines analyzes your customer data dynamically and finds the best quote for a specific customer.
See how likely your current customers are to stay with your business. Predict customer retention for more accurate profit projections, and uncover problems that lead your customers away.
Inquisitive Machine Learning
Inquisitive Machines makes Big Data Personal. Modern business is data rich but insight poor. Business success depends on making the best use of the available data. Traditional marketing techniques analyze data, identify key variables, and find trends. Inquisitive Machines can take you further.
Giving a Face to Each Datapoint
Trends don’t buy products, customers do. Our AI builds individualized profiles for each customer and sales prospect. The technology engages each prospect directly. You won’t miss customers who fall outside of trend lines or feel treated like a number.
Machine Learning algorithms aren’t just complex, they’re deep
Inquisitive Machines won’t stop at identifying the significance of each variable. Our technology goes deeper and analyses the effects of variables in combination. No marketing to “demographics” based on shared characteristics. Every interaction with a customer is individually tailored based on all available data. It’s the difference between Information and Insight.
The Deep Learning benefits never stop
Custom AI tools don’t just improve your connection to the customer, they pay for themselves. Everything we build becomes more effective as it “learns” and refines itself over time. Businesses that work with us are investing in the future. Inquisitive tools ensure that decision making will refine with every quarter. It’s a reliable path to steady profit.